Leading Without Doing It All
THE PROBLEM
You got promoted because you could sell. Then they handed you a team, a number, and a boss waiting to see what you’d do first. Nobody handed you a plan.
So you do what got you here. You jump into the deal. You keep your old accounts. You answer every question your reps bring you. And you run the team at night. That works for about three months.
I’ve spent 30 years running sales teams. I’ve promoted new managers, coached them, and sat in the room deciding who moves up. I’m not here to give you a pep talk, though this will be positive. I’m bringing you the plan I’d hand you on day one, and two hours to practice it with women who are right where you are.
This is for women in their first years of leading a sales team, and the top reps already leading without the title.
THE SESSIONS
Session 1 · Tuesday, Nov 10: The First 90
Your first 90 days decide how your team, your leader, and your peers see you. Most new sales leaders either change everything in month one to prove they belong, or keep acting like the top rep and hope the team follows. We’ll build your plan instead.
What to do before Day 1, and the conversation to have with your leader in week one
Days 1–30: earn trust, learn the real pipeline, and change almost nothing
Your old peers are now your team. What to say to each of them
Two or three priorities, not ten, and one quick win the team asked for
Session 2 · Thursday, Nov 12: You Can’t Do Both Jobs
You got promoted, and nobody took anything off your plate. You still carry a number, still work your old accounts, and still jump into the deal because it’s faster. We’ll sort what’s yours, what’s your team’s, and what stops.
What to hand off, and the words to do it without dumping it
How to coach a rep through a deal instead of taking it over
How to say no to your boss without looking like you can’t handle it
Where the time you get back should go: coaching your reps
WHAT’S INCLUDED
Two live 60-minute Zoom sessions, with real time to practice, not just sit and listen
My First 90 Day Kit ($90 value): a week-by-week guide, ten templates and a ready-to-use Notion workspace
The recordings for 14 days
A private 30-minute 1:1 with me after the event, on your real situation ($125 value)
A room of 30 women, max. Women in sales leadership only.
Your ticket price counts toward my January leadership program if you join
The Details
Session 1: The First 90
Nov 10 · Noon CT
Session 2: Both Jobs
Nov 12 · Noon CT
Your 1:1 with Elisa
Nov 13 – Dec 11
Ticket
$199 · $149 to Oct 30
Group of 3 or more
$169 per seat
Two live 60-minute Zoom sessions for women in their first years of leading a sales team. Tuesday, Nov 10 and Thursday, Nov 12, 12:00–1:00 pm CT. Includes the First 90 Day Kit ($90 value), a private 30-minute 1:1 with Elisa after the event, and the recordings for 14 days. 30 seats.
meet elisa
I've spent 30 years running sales teams, first as an operator and then as a VP of Sales at Fortune 500 and growth-stage companies. Early on, I worked for some managers who showed me exactly what not to do. I spent the rest of my career trying to be the leader I needed back then.
Along the way, I started a women-in-sales group at my company because I was tired of watching talented women burn out quietly or walk away. That group is how Her Revenue started. Today I help companies build revenue teams that work, and I help the women leading them with what no one includes in the job description.