Advisory
Revenue advisory for growth-stage companies
Your revenue organization got you here. It may not be what gets you to the next stage.
Most revenue problems at Series A and B aren’t demand problems. They’re structural problems — the wrong roles, the wrong sequencing, the wrong leadership architecture for the stage you’re in. Elisa Hawkins has spent 30 years inside revenue organizations diagnosing exactly these problems and building the systems that fix them.
If your revenue engine is underperforming relative to your potential, this is where it changes.
WHO THIS IS FOR
You’re building something real. The revenue architecture needs to match it.
Her Revenue works with CEOs, CFOs, and PE-backed leadership teams who are navigating one of the most critical inflection points a growth-stage company faces — the moment when founder-led sales has to become a scalable, repeatable revenue organization.
This is for you if:
Your revenue team is working hard but the numbers aren’t reflecting it
You’ve scaled headcount but pipeline, conversion, or forecast accuracy hasn’t followed
You’re preparing for a leadership hire and need to get the role, the profile, and the onboarding right
You’re between revenue leadership hires and need senior operator thinking in the room now
You’re a founder who knows it’s time to get off the sales floor but doesn’t have a clear path to doing it
THE APPROACH
This is not consulting. This is operator pattern recognition applied to your specific situation.
There is a meaningful difference between someone who has studied revenue organizations and someone who has built, broken, and fixed them from the inside. Elisa is the latter.
Every advisory engagement starts with listening — to what the data says, to what the team is experiencing, and to what the business actually needs versus what it thinks it needs. No pre-packaged frameworks. No one-size-fits-all recommendations. Every engagement is built around the specific stage, structure, and challenges of your company.
What Elisa brings to every engagement:
30 years of operator experience across Fortune 500 and Growth-Stage organizations
A VP of Sales background — she has carried the number, built the team, and been accountable for the results
Pattern recognition across revenue organizations at every stage of growth
The ability to translate what she sees into clear, executable decisions your team can act on immediately
Three ways Her Revenue partners with growth-stage companies.
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Revenue Organization Audit & Design
Your revenue team has the wrong structure, the wrong roles, or the wrong processes — and it’s costing you more than you realize.
Her Revenue conducts a comprehensive audit of your go-to-market organization: team design, coverage models, compensation structures, pipeline health, and leadership gaps. What you get at the end isn’t a report that sits on a shelf. It’s a clear, executable roadmap for what needs to change, in what order, and why — built by someone who has redesigned revenue organizations at multiple stages of growth.
Best for: Series A–C companies experiencing plateauing growth, post-hire leadership misalignment, or scaling pains that headcount alone hasn’t solved.
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Executive Revenue Advisor
You need senior revenue leadership thinking in the room right now — but you’re not ready to commit to a full-time executive hire.
Her Revenue provides interim revenue advisory services: owning your revenue strategy, leading your go-to-market team, setting the cadence and accountability structure, and preparing your organization for its next stage. This is not a consultant who comes in with a slide deck. This is an operator who takes accountability for outcomes alongside your team.
Best for: Founder-led companies transitioning off founder-led sales, or companies between revenue leadership hires who can’t afford to let momentum stall.
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Hiring & Team Building Strategy
Who you put into your revenue organization matters more than almost any other decision you will make as a company scales.
Her Revenue helps you define the right roles before you post them, build the right candidate profiles, design interview processes that actually predict on-the-job performance, and onboard new revenue leaders in a way that sets them — and your company — up to win from day one.
Best for: Companies preparing to make key revenue leadership hires, scaling sales teams after a funding event, or rebuilding after leadership turnover.
WHY ELISA
The difference is 30 years of having skin in the game.
Most advisors tell you what to do. Elisa tells you what she would do — because she has been in your seat, under the same pressure, with the same stakes.
Her Revenue is not a firm. It is Elisa Hawkins — a former VP of Sales who has built and scaled revenue organizations from the inside, in real companies, with real accountability for results. When you engage Her Revenue, you are getting direct access to that experience — not a team of analysts interpreting it on her behalf.
Real operator, not a theorist. 30 years inside revenue organizations from Fortune 500 to growth-stage startups.
She has carried the number. She knows what it costs when the revenue architecture isn’t right — because she’s had to fix it under pressure.
She builds for your stage. Not a scaled-down enterprise playbook. Revenue architecture designed for where your company is right now and where it needs to go.
She speaks your language. Whether you’re talking to a CEO, a CFO, or a PE sponsor, Elisa communicates in the language of business outcomes — not sales theory.
From Executives Who Have Worked With Elisa
Every engagement starts with a conversation.
There is no standard advisory package at Her Revenue because no two companies have the same problem. The first step is a consultation — a direct conversation with Elisa about where your revenue organization is, where it needs to be, and whether Her Revenue is the right partner to help you get there.
If the fit is right, Elisa will tell you. If it isn’t, she’ll tell you that too.
Building the revenue organization also means building the leaders inside it.
Her Revenue’s leadership programs — Built to Lead and The Real Work of Leadership — are built for the women on your revenue team who are ready to step into leadership or are navigating their first months in the seat. If you’re investing in your revenue organization’s structure, investing in its people is the natural next step.