revenue & leadership Advisory
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67%
of North American enterprises missed their annual revenue targetClari Labs
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55%
of sales leaders lack confidence in the accuracy of their revenue forecastGartner
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64%
of revenue leaders report losing up to 30% of pipeline due to handoff gaps, silos, and missed opportunities.Clari Labs
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49%
of CSO’s say Sales and Marketing define qualified leads differently, creating friction across the revenue organization.Gartner
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52%
of organizations do not consistently make decisions quickly, reducing agility and business performance.
McKinsey & Company
Revenue advisory for growth-stage companies
Build a revenue organization capable of predictable growth.
When growth slows, most organizations respond by hiring more salespeople, increasing marketing spend, or implementing new technology.
Those investments matter, but they rarely solve the underlying issue.
Predictable growth depends on more than sales performance. It requires alignment across strategy, leadership, commercial execution, operations, and decision-making.
That's where Her Revenue comes in.
What we
evaluate
Every engagement begins with understanding your business, not just the pipeline.
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Growth strategy, executive priorities, alignment
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Revenue, profitability, forecasting, KPIs
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ICP, segmentation, buying journey, retention
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Go-to-market, pricing, partnerships
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Structure, leadership, talent, compensation
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CRM, reporting, RevOps, technology stack
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Decision-making, accountability, operating rhythm
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Competition, trends, external factors
You’re building something real.
The revenue organization needs to match it.
Advisory Services
Whether you're preparing for your next stage of growth or trying to regain momentum, I help leadership teams identify what's limiting performance and build the systems needed for predictable execution.
Revenue Organization Assessment
An objective assessment of your commercial organization that identifies what's working, where revenue is breaking, and the highest-impact opportunities for improvement.
Executive Advisory
Ongoing strategic partnership with executive leadership to implement priorities, strengthen operating discipline, and accelerate revenue performance.
Why CEO’s Choose Her Revenue
Executive experience.
Evidence-based recommendations.
Practical execution.
Every recommendation begins with understanding your business.
I don't believe in one-size-fits-all playbooks. Every engagement starts with an objective assessment of your business, commercial organization, and leadership priorities to identify what's limiting growth and where the greatest opportunities exist.
With more than 20 years of executive revenue leadership experience, I bring practical operational experience and a strategic perspective to help leadership teams build revenue organizations capable of delivering predictable growth.
When you work with Her Revenue, you work directly with me.
From Executives Who Have Worked With Elisa
Every engagement starts with a conversation.
There is no standard advisory package at Her Revenue because no two companies have the same problem. The first step is a consultation — a direct conversation with Elisa about where your revenue organization is, where it needs to be, and whether Her Revenue is the right partner to help you get there.
If the fit is right, Elisa will tell you. If it isn’t, she’ll tell you that too.
Building the revenue organization also means building the leaders inside it.
Her Revenue’s leadership programs — Built to Lead and The Real Work of Leadership — are built for the women on your revenue team who are ready to step into leadership or are navigating their first months in the seat. If you’re investing in your revenue organization’s structure, investing in its people is the natural next step.