Where Revenue Leaders Are Built & Businesses Are Scaled.
Revenue leaders aren't born, they're built. And companies don't grow because they hire great salespeople. They grow because they develop GTM strategies and the leaders who know how to build teams, influence organizations, and drive business results.
about
Meet Elisa
Elisa Hawkins is a GTM Strategist, Revenue & Leadership Advisor, keynote speaker, and podcast host. As the Founder and CEO of Her Revenue, she helps founders build stronger revenue organizations and develops the next generation of high-impact leaders.
With more than two decades of executive revenue leadership experience, including serving as Vice President of Sales, Elisa has led high-performing sales organizations, built scalable go-to-market strategies, advised executive teams, and coached leaders through periods of rapid growth and organizational change.
Today, Elisa partners with founders and CEOs to strengthen revenue performance while helping ambitious professionals navigate one of the hardest transitions in business: becoming an effective leader.
Her work is built around a simple belief: leadership isn't learned through promotions—it is developed through intentional practice, business acumen, and the ability to influence beyond your title.
Through keynote speaking, executive advisory, and Her Revenue's leadership accelerators, Elisa equips emerging and experienced leaders with the practical tools to lead teams, drive results, build influence, and create lasting business impact.
Known for her practical, no-fluff style, Elisa blends executive experience with actionable leadership strategies that audiences can immediately apply. Whether speaking to executives, founders, or future leaders, she challenges people to rethink what leadership really requires—and how to build it.
Services
Three ways to work with Her Revenue
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Leadership Accelerators — For women in revenue who are ready to lead.
Built to Lead is for the high-performing woman preparing for her first leadership role. The Real Work of Leadership is for the woman who just got promoted and found the job looks nothing like she expected. Both are live, founder-led, and built from 30 years of doing this work inside real organizations.
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Advisory — For growth-stage companies ready to scale.
Most revenue problems aren’t strategy problems. They’re structure, sequencing, and people problems — and I’ve seen every version of them. Her Revenue partners with Series A and B companies to audit and redesign revenue organizations that are underperforming relative to their potential.
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1:1 Coaching — For the leader who needs a real thought partner.
Private coaching for revenue leaders who are performing but need someone who has been in the seat to push them to the next level. Not generic leadership advice. Operator-to-operator, built around your specific situation and goals.
The Right Move Is Usually the One You've Been Putting Off.
Whether you're building a revenue org or stepping into leadership, the hardest part is starting. Thirty minutes with Elisa will tell you exactly where to begin.